Why Craft Beer? - Introspection

Does Your Restaurant:

  • Care about the quality and presentation of your cuisine?
  • Take pride in offering a Wine Program that delights and enhances a meal?
  • Strive to provide an exceptional dining experience?
  • Offer a selection of Craft Beers that enhance and complement your cuisine in much the same way as your Wine Program does?

The "Fine Dining" Enigma:

When it comes to Craft Beer, the increasingly sophisticated tastes of consumers is often neglected by even the finest restaurants.

The result is often a restaurant "beer list" that embarrassingly resembles a selection from a gas station convenience store. It is quite common to be offered a dozen or so beers that are essentially the same style of beer, a light lager. This style of beer is the blandest of the more than 23 major beer styles and consequently the least interesting to pair with food.Imagine offering your customers a wine list consisting solely of a dozen different varieties of White Zinfandel and you may begin to realize the gravity of the situation.

Some restaurants apparently believe they have addressed the issue by offering a few "name-brand" craft beers of 2 or 3 different styles. While this is a small step in the right direction, it is often painfully obvious that no thought was given to selecting beers that will best complement the restaurant's cuisine.

Why You Need a Craft Beer Program:

Enhance your Customer's Dining Experience:
Craft Beer offers a wide range of flavors and aromas to complement and enhance your restaurants cuisine.

Your Customers Deserve a Choice:
An increasing number of Americans are consuming full-flavored domestic and imported craft beer at home, often with dinner. These customers deserve a better choice for a more satisfying dining experience.

Improve your Restaurant's Image:
A well designed Craft Beer program demonstrates your restaurant's sophistication and attention to quality extends beyond fine food and fine wine.

Increase Beverage Sales:
Increase beverage sales by offering a worthy alternative to wine that just happens to be in the fastest growing segment of the beverage industry.